How to Rank your Website or Page on top on Google SERP?

SEO

What is SEO

Search Engine Optimization or SEO is the process of optimizing your website and landing pages to increase the visibility or brand awareness of your company.

 As a result, you’ll rank higher on search engine results pages (SERPs). In other words, the desired people will find your content relevant to them.

(SEO) means the art of showing your website and other digital materials easy to find for the intended users.

SEO represents the foundation of your digital marketing strategy. It helps the people interested in your products and services find your brand. And it lets you overcome the competition to gain the attention your company deserves on digital platforms.

The advantages of optimization don’t stop there. Besides increased traffic to your website and landing pages, SEO can help you monitor the ROI on your digital marketing campaigns using various analytical tools available in the market.

STEP BY STEP PROCESS OF SEO

  • Research on Keywords, Competitive analytics.
  • Reporting & Goal Setting
  • Content Building
  • Page Optimization
  • Social & Link Building
  • Follow Up Reporting & Analysis

RESEARCH

There are several SEO apps and software options out there that can help you track the paths that lead to getting to your products and services. They can even let you know, down to the keyword, how customers move from a search to purchase.

How invaluable would this information be to your company? And your future digital marketing endeavors?

Brand Awareness

Optimizing your website and pages will increase the brand awareness of your company. As a result, you’ll rank higher on search engine results pages (SERPs). In other words, the right people will find your content.

When you rank higher for certain keywords on SERPs, users begin to associate your brand with those terms. And your brand’s trustworthiness metric skyrockets.

Done right, optimization ensures your content “goes viral” within your ideal demographic.

KEY HIGHLIGHTS:

Search Engine Optimization (SEO) is a method used to place a URL or website at the top of a search engine’s results.

SEO is a method used by businesses and individuals to maximize the visibility of their websites and their company.

Search engines use keywords and phrases, algorithms, website updates, and the hierarchical structure of a website, and the clarity of language to rank websites.

How to Implement SEO

  1. Improve Title Tags. Look at your highest-level category pages. …
  2. Master Keyword Research. A sound SEO program relies on keyword research to: …
  3. Understand Your Competition. …
  4. Map Keywords. …
  5. Optimize Your Site. …
  6. Produce Regular Content. …
  7. Boost Link Equity. …
  8. Build Your Social Media Network.
  9. Answer The Public

10 Best SEO Tools to be used by Digital Marketers in 2021

  1. Ahrefs
  2. SEMRush
  3. Moz Pro
  4. Ubersuggest
  5. Google Search Console
  6. KWFinder
  7. SpyFu
  8. Woorank
  9. Google Trends
  10. SEOQuake